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Jimmy Choo was founded in 1996 by Malaysian Chinese couture shoe designer Jimmy Choo and the editor of accessories in British Vogue, Tamara Mellon. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi-brand stores in the world.

Mr. Choo’s niece, Sandra Choi has been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr. Choo departed the company in 2001.

The most popular brand of luxury shoes and fashion accessories, Jimmy Choo, launches its first fragrance, simply named "Jimmy Choo" in 2011. The nose behind this fragrance is Olivier Polge. The latest edition is from 2024.