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Lattafa Perfumes Industries L.L.C is Dubai’s premier luxury perfumery, specializing in authentic Arabic fragrances.

Lattafa is a family-run business established in 1980 by Mr. Sheikh Shahid Ahmad and co-founder Mr. Shoaib Iqbal, in the UAE. Lattafa currently reach fragrance enthusiasts in over 120 countries, and are on a mission to connect with a billion people worldwide.

The earliest edition was created in 2014 and the newest is from 2025.