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Mercedes-Benz commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. The Mercedes-Benz three-pointed star is one of the most recognized emblems in the world – a symbol of luxury.

Mercedes-Benz, known for its high-end automobiles entered fragrance industry in 2012 by launching its first fragrance, Mercedes-Benz Man. This scent quickly gained popularity for its modern, masculine profile and elegant packaging, aligning perfectly with the brand's high-end image.

The first edition was created in 2012 and the latest is "SIGN Your Power", launched in 2024.